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Vice President of Vendor Relations, Stanion Wholesale Electric Co.
HubSpot describes an omni-channel experience as follows: Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.
Wholesale distribution is a relatively unknown part of the supply chain. Most would not be aware that wholesale distribution contributes approximately $6 Trillion to the US economy, annually. Agriculture, alcoholic beverage, automotive parts, department stores, electrical and electronics, groceries, landscaping and nursery, lumber and building materials, medical, office paper, oil and gas, plants and floral, plumbing, power transmission, and restaurant and food are among the many industries served by wholesale distribution networks.
