HubSpot describes an omni-channel experience as follows: Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.
Investing in the Future
Stanion Wholesale Electric Company has been building its multi-channel strategy for several years on its journey to delivering an omni-channel customer experience. You now have an upgraded e-commerce platform that allows you to self-serve if you would prefer, especially at times when our service centers are not open. We have built and delivered e-mail campaigns to target your needs and desires based on your digital behaviors or clues. Regular social media posts have been developed that are targeted around current trends and around assisting with your digital journey. We have migrated our fax service to digital to be more eco-friendly and to respond quicker. And yes, we are still glad to help those who would like to visit our sales counters with their “shopping list” written on a scrap 2X4 or a piece of wallboard. We hope you might notice upgraded facilities with electronic displays to improve your in-store experiences. These are just a few of the tools that are being upgraded and implemented to help you enjoy your interaction with us on your terms.
I believe we are just beginning the evolution of the digital omni-channel experience journey for all of us as it becomes intertwined in our way of living, not just our way of doing business. We are always vigilant for the newest trends that customers prefer to improve their experience or lifestyle.
Let’s Chat!
Stanion recently launched a chat function on our website at www.stanion.com and on our mobile app (find it in the App Store or Google Play). The new chat function will be monitored during normal business hours and is designed to help you get your questions answered in a timely manner on your terms. You are invited to try the new functionality and let us know what you like about it and let us know how we can improve it to provide the best possible experience for each of you, our valued customers.
Happy Chatting,
Romme
